Beacon
The switched-on app for families online
Our Partners
Cyber safety: a growing challenge
Ninety-seven per cent of Australian households with children aged under 15 years have access to the internet, with an average number of seven devices per household. Young people aged 15–17 years spend an average of 18 hours per week online.1 This ubiquitous internet access and use presents opportunities, challenges, and dangers.
In 2019, Reach HPI was approached by Telethon Kids Institute to collaborate on a new app to help families safely navigate the online world. A wider partnership was formed with Bankwest and content partners such as the eSafety Commissioner, Common Sense Media and a number of Australian cyber experts, and Beacon was born.
Planning for scope, preparing for success
Beacon was designed to reach every Australian family with children ages 0-18, and a comprehensive marketing and dissemination strategy was planned. An app with this significant opportunity for fast uptake by significant numbers of users, requires a comprehensive and robust architecture.
We developed a sophisticated bespoke admin dashboard and content management system, enabling deployment of new content and user notifications, to quickly respond to new online threats. We also built an entirely custom analytics system, to enable analysis of app usage patterns, while avoiding the privacy implications inherent in third-party analytics frameworks like Firebase or Google Analytics.
Helping to get the word out
Mobile Health apps require effective dissemination strategies to achieve full uptake and full potential. Reach HPI has contributed to effective strategies for apps such as Feed Safe, ACM Check and AODconnect. We supported Beacon by developing a communications toolkit for cyber educators. We also contributed to a range of marketing materials.
With the involvement of two iconic Australian organisations, it was critical that the Beacon brand was professionally executed across all collateral, and the partners’ brands were incorporated accurately and respectfully. With 20 years of experience in managing brand identity, Reach HPI is a safe pair of hands for our partners’ public image.
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