Reach Health Promotion Innovations

Mobile technology for health behaviour change


Keeping children safe online

We're proud to announce that REACH HPI has been chosen as the development partner for a major new app developed in partnership with Bankwest and Telethon Kids Institute. At a time when parents desperately need good, trusted advice to keep their children safe and well online, this new app will provide exactly that information. Andy Weir, Executive General Manager, Technology & Transformation at Bankwest, said, "We’re privileged to have access to the very best expertise and knowledge from a cyber security perspective. And we’re passionate and determined to be able to share that with parents and children across our communities." The app is due to be released in the second half of 2020. Read about the initiative, or watch the announcement.

Bright tomorrows start today

After a year of development, Bright Tomorrows is now available for Australian parents. A collaboration between Telethon Kids Institute, the Mindaroo Foundation, and REACH HPI, Bright Tomorrows is an app for parents of children aged 0-5. Based on up-to-the-minute developmental research, the app contains over 1000 meaningful moments and tips to help build young brains. It also contains advanced tailoring technology, developed bespoke at REACH HPI, to guide parents to content that's perfect for them and their family.
Visit the website, or download now from the App Store or Google Play.

Feed Safe: Partnerships work

The Feed Safe project, a collaboration between REACH HPI, the Australian Breastfeeding Association (ABA), and Curtin University, stands as an excellent example of the value of effective partnership working in public health initiatives. The project team comprised specialists in health promotion, mobile development, knowledge translation and marketing. It also had the backing and support of Australia’s most trusted name in breastfeeding information, the ABA, a factor that was critical in its positive reception. Feed Safe is now available for iOS and Android, has been downloaded more than 85,000 times in Australia alone, and has been used more than 750,000 times. Read More...