Reach Health Promotion Innovations

Mobile technology for health behaviour change


Milk Man evaluation paper

We talk a lot about the importance of robust evaluation – and the tendency for this to be sometimes lacking in mobile health. We’d like to think that we walk the talk, by embedding evaluation plans into early stage planning on each of our projects. The Milk Man trial currently underway takes this to a whole new level – the Parent Infant Feeding Initiative, in which the app is being evaluated, involves more than 1200 West Australian couples and, when complete, will be largest male partner focused randomised controlled trial ever to be conducted in the field of breastfeeding research. REACH HPI's Becky White led on a paper recently accepted for publication in the Health Promotion Journal of Australia, in which the evaluation plan for this app is described.

Feed Safe: Partnerships work

The Feed Safe project, a collaboration between REACH HPI, the Australian Breastfeeding Association (ABA), and Curtin University, stands as an excellent example of the value of effective partnership working in public health initiatives. The project team comprised specialists in health promotion, mobile development, knowledge translation and marketing. It also had the backing and support of Australia’s most trusted name in breastfeeding information, the ABA, a factor that was critical in its positive reception. Feed Safe is now available for iOS and Android, has been downloaded more than 85,000 times in Australia alone, and has been used more than 750,000 times. Read More...

Feed Safe for Android

We're delighted to announce that Feed Safe is now available for Android devices. This is long overdue; Feed Safe has been a very popular service for breastfeeding mothers in the two years since it was released, and REACH HPI has received over 800 emails from women across Australia, enquiring about Android availability. Feed Safe for Android was released on April 7, and we've already received nearly fifty messages from users, along these lines: Read More...

Feed Safe NZ

Feed Safe, REACH HPI's app that assists breastfeeding mothers to make the best decisions about alcohol consumption, is now available in New Zealand. Released in collaboration with WellSouth Primary Health Network, the app contains official recommendations from the NZ Ministry of Health, as well as local contact details for breastfeeding information and support services.

Meanwhile, in Australia, Feed Safe has now been downloaded more than 50,000 times, and has been used more than half a million times, since its launch in 2014.

Another breastfeeding app...for men

Reach HPI has been selected to develop a new mobile application for the Parent Infant Feeding Initiative, a Healthway funded research project based at Curtin University. The app, which will be developed for both iOS and Android devices, will aim to educate new fathers about the importance of breastfeeding, and the valuable role they play in supporting their breastfeeding partners. It will be evaluated over the course of 18 months, in one of the largest studies of its kind ever conducted.

20,000 downloads for Feed Safe

Feed Safe, REACH HPI’s collaboration with the Australian Breastfeeding Association and Curtin University, has now been downloaded by over 20,000 Australian women in the nine months since it was released. “The response has been incredible,” said Becky White, who conceived the idea while breastfeeding her first child. “The best thing is the many emails we get from users, thanking us for the app, and telling us how they now feel more confident they’re making the right decisions.”

PIFI scholarship

Becky White has been awarded the 2014 Parent Infant Feeding Initiative (PIFI) Scholarship, funded by Healthway and Curtin University’s School of Public Health. Becky will shortly begin a PhD project investigating the impact of partner attitudes on breastfeeding. As part of her project, Becky will be investigating how mobile technology can be used to impact on a health promotion initiative.  Read More...

Feed Safe takes App Store by storm

In just its first week of availability, Feed Safe was downloaded by thousands of women across Australia. It spent several days as the second most downloaded free health and fitness app in the country. The app has also generated a lot of interest in both traditional and social media, having been discussed in a number of radio interviews, and featured in a prominent article in the West Australian newspaper. “We’ve received so much positive feedback from users,” said Reach HPI’s Becky White, who has received nearly 200 emails from users and community members since the app’s launch. “Users are telling us they love the app’s simplicity and clarity. We’re thrilled to have been involved in producing a resource that Australian women find so useful.”

Feed Safe available now

Reach HPI today released Feed Safe, a new mobile application built in collaboration with the Australian Breastfeeding Association (ABA) and Curtin University. Feed Safe addresses the issue of alcohol consumption during breastfeeding, and builds on the work of Curtin’s Dr Roslyn Giglia who, together with the ABA, published the brochure Breastfeeding and alcohol: A guide for mothers. Dr Giglia’s work has been incorporated into the NHMRC’s guidelines for alcohol consumption while breastfeeding, and these guidelines form the basis of the Feed Safe app. The project, which included evaluation of the app with around thirty participants, was funded by a Healthway project grant. Read More...

Healthway funded breastfeeding project

REACH HPI has been awarded a Healthway Project Grant for the project Harnessing mobile technology to promote safer alcohol consumption behaviour during lactation. This is a collaborative project with the Australian Breastfeeding Association and Curtin University, and will see a new mobile app developed to assist breastfeeding mothers in making more informed decisions about alcohol consumption. Reach HPI’s Becky White said, “As a mother who only recently finished breastfeeding, I’m very aware of the importance of good information for mothers. This project will have real benefits for mothers who can often find this issue confusing.” Curtin University’s Dr Roslyn Giglia, upon whose research this project is based, said, “This is a great opportunity to provide evidence-based information to breastfeeding mothers via a unique user friendly medium.”