Reach Health Promotion Innovations

Mobile technology for health behaviour change

Milk Man evaluation paper

We talk a lot about the importance of robust evaluation – and the tendency for this to be sometimes lacking in mobile health. We’d like to think that we walk the talk, by embedding evaluation plans into early stage planning on each of our projects. The Milk Man trial currently underway takes this to a whole new level – the Parent Infant Feeding Initiative, in which the app is being evaluated, involves more than 1200 West Australian couples and, when complete, will be largest male partner focused randomised controlled trial ever to be conducted in the field of breastfeeding research. REACH HPI's Becky White led on a paper recently accepted for publication in the Health Promotion Journal of Australia, in which the evaluation plan for this app is described.