Reach Health Promotion Innovations

Mobile technology for health behaviour change

20,000 downloads for Feed Safe

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Feed Safe, REACH HPI’s collaboration with the Australian Breastfeeding Association and Curtin University, has now been downloaded by over 20,000 Australian women in the nine months since it was released. “The response has been incredible,” said Becky White, who conceived the idea while breastfeeding her first child. “The best thing is the many emails we get from users, thanking us for the app, and telling us how they now feel more confident they’re making the right decisions.”