Reach Health Promotion Innovations

Mobile technology for health behaviour change

Feed Safe takes App Store by storm

In just its first week of availability, Feed Safe was downloaded by thousands of women across Australia. It spent several days as the second most downloaded free health and fitness app in the country. The app has also generated a lot of interest in both traditional and social media, having been discussed in a number of radio interviews, and featured in a prominent article in the West Australian newspaper. “We’ve received so much positive feedback from users,” said Reach HPI’s Becky White, who has received nearly 200 emails from users and community members since the app’s launch. “Users are telling us they love the app’s simplicity and clarity. We’re thrilled to have been involved in producing a resource that Australian women find so useful.”