FEED SAFE: PARTNERSHIPS WORK

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The Feed Safe project, a collaboration between REACH HPI, the Australian Breastfeeding Association (ABA), and Curtin University, stands as an excellent example of the value of effective partnership working in public health initiatives. The project team comprised specialists in health promotion, mobile development, knowledge translation and marketing. It also had the backing and support of Australia’s most trusted name in breastfeeding information, the ABA, a factor that was critical in its positive reception. Feed Safe is now available for iOS and Android, has been downloaded more than 85,000 times in Australia alone, and has been used more than 750,000 times. Read More...