Reach Health Promotion Innovations

Mobile technology for health behaviour change

/dev/world (yet again)

In August, REACH HPI Director James White travelled to Melbourne to attend Australia's longest running mobile development conference, /dev/world. This year was his eighth time in attendance, and fifth as an invited speaker. On this occasion James presented on one of his favourite subjects, the common failure to consider statistical significance in UX testing, and in particular when running A/B tests. If your workplace is looking to better incorporate some science into your testing, get in touch with James and he can share his rant passion. Or you can avoid that and watch the talk online right now.