Reach Health Promotion Innovations

Mobile technology for health behaviour change

mHealth and Ebola

The Ebola outbreak is dominating the news this month and amongst all the terrible stories, we read this interesting piece about how mHealth could be a key facilitator in reducing the spread of the virus. Take a look at this balanced article about how mobiles can be used for rapid dissemination of information in developing countries when time is of the essence.

App design awards

It’s great to see health promotion apps among the finalists of the 2014 Australian Mobile & App Design Awards. We love the Beyond Blue ‘Check in’ app and the VicHealth Better Health Channel app. There are some interesting, innovative apps in the shortlist, which is well worth a look.

Competing with giants

Health promotion has always faced competition from bigger, louder and much more highly funded organisations. This month we saw news that McDonalds is trialling home delivery and launching their new app to enable people to order their food before they get to the store. Utilising games, big budgets and savvy marketing, apps such as these can undermine healthy lifestyle initiatives by making the unhealthy choice the easy choice. Here’s the article, and here’s an interesting response from LiveLighter.