Reach Health Promotion Innovations

Mobile technology for health behaviour change

Competing with giants

Health promotion has always faced competition from bigger, louder and much more highly funded organisations. This month we saw news that McDonalds is trialling home delivery and launching their new app to enable people to order their food before they get to the store. Utilising games, big budgets and savvy marketing, apps such as these can undermine healthy lifestyle initiatives by making the unhealthy choice the easy choice. Here’s the article, and here’s an interesting response from LiveLighter.